Skip to content

3 Benefits of a Database-Driven Platform for Fundraising

image of hands at a keyboard with floating data graphics hovering over it

Being successful at fundraising requires an efficient blend of constant communication and community building tactics. Whether you are on a nonprofit development team or managing school fundraising events, half the battle of knowing your community is by being able to reach them. At Go Raise Dough, our database-driven fundraising platform hosts your online raffles and utilizes data on your participants so you can best connect with your community. 

In this blog, we are sharing the top three benefits of our database-driven platform that will help your fundraising team increase its reach. 

Grow Your Fundraising Database

For many nonprofit organizations or schools, maintaining a designated constituent database is difficult. Go Raise Dough acts as a constituent relationship management (CRM) database, allowing your team to easily collect data about those who purchase a ticket for your online raffle. 

Additionally, our database-driven platform allows you to add custom form fills to collect the information you need to grow your fundraising database. For example, if you are a small nonprofit, you can add form fills for company names. This may help you pinpoint future sponsorship opportunities or partners for your organization. 

By transitioning your traditional raffle to our online platform, you will unlock capabilities to make a fundraising database seem simple. 

Spot Ticket Sales Trends

Our fundraising database is driven by ticket sales. With every ticket purchased, we automatically store the data given in a secure manner for your team to utilize and expand your efforts. For example, if you are running a high school online cash raffle, our system can help you organize ticket sales by class. Then, your team can send targeted emails to those classes who are performing well or need more ticket sales to earn an incentive before the online raffle closes. 

Go Raise Dough’s database-driven platform is able to help your team highlight ticket sales trends such as: 

  • Number of tickets sold 
  • Highest rate of tickets purchased per week
  • Number of purchases per person
  • Student sales rates 
  • Location of ticket sales 
  • Alumni graduation years 

Establish Targeted Communications

Based on the data your organization wants to collect, your Go Raise Dough online raffle will allow you to curate targeted communications. Since Go Raise Dough is an online database-driven platform, those who purchase a ticket have to provide details about who they are, how to contact them and how they are connected to your organization. 

For example, if you work for a parish, your ticket buyers are likely connected to a parish leader or parishioner. In your ticket purchase form, you are able to add a form fill for a parishioner name and relationship to that person. This is a great way to build up targeted communications for future fundraising events, community outreach or share upcoming online raffles. 

These targeted communications opportunities also allow your team to create segmented lists. Your team can curate them based on the events you have coming up, establishing new connections or updating existing address records of past alumni, parishioners or donors. 

Grow Your Community with Go Raise Dough

Take planning your annual raffle and growing your database off the bottom of your to-do list with Go Raise Dough. Our database-driven platform puts ticket sales, your community information and your raffle’s success all in one place — making it easier for your team to focus on your community. Plan your next raffle with us today to start growing your funds, database and community.