4 Tactics for Effective Social Media Fundraising
Social media fundraising is effective for organizations searching for support. With the click of a button, you can spread awareness for your cause and encourage followers to take action. However, when exploring how to promote a fundraiser on social media, choosing a strategy may feel overwhelming.
Luckily, Go Raise Dough excels in fundraising promotion. Read on for our favorite tactics for effective fundraising on social media.
1. Connect Your Content
Social media makes fundraising easy to access by connecting interrelated content. Many organizations create a campaign-specific page on their chosen social media platform. Others prefer to leverage the following on their existing platform. Regardless, both offer ways to add a thread between your fundraising content.
Hashtags are a simple tactic to track social media fundraising posts across multiple pages. Users may click or search your hashtag to quickly view all progress updates, community spotlights and donation links. Plus, a hashtag may drum up user-generated content, such as testimonials or personal stories.
Another tactic to connect your content is to create a series of topic-specific posts. For example, sharing multiple posts of an impactful story may encourage support for your fundraising on social media. A series builds anticipation and encourages users to follow along for more information.
2. Incentivize Your Community
When exploring how to promote a fundraiser on social media, remember that your reach only goes so far. But your community will help cast a wider net. We recommend encouraging your peers, employees and other community members to share your social media fundraising posts with their respective networks.
However, some people are hesitant to share without an extra push. Some organizations incentivize sharing and participation through personalized shout-outs on their platforms. For example, St. Agnes Parish congratulates each weekly winner during its Queen of Hearts Raffle. This tactic adds a personal touch, helping your community feel recognized for participation in fundraising on social media.
3. Spotlight Your Impact
The core of social media fundraising is the emotion behind it. People need to feel a connection with your cause. Social media offers an opportunity to put faces to the cause, enabling your contributors to see the impact of their efforts.
When exploring how to promote a fundraiser on social media, we recommend sharing stories of impact alongside your fundraising links. Spotlights may be photos and videos with descriptive captions or blog links that add greater detail to the stories.
For example, consider Chaminade College Preparatory School of St. Louis. Chaminade used Facebook to share photos of students enjoying new furniture purchased with the proceeds of a previous Rowdy Red Raffle. This post demonstrated how the mega raffle proceeds benefit students and their education — tugging at the heartstrings of parents, friends and alumni.
4. Update Your Progress
New content changes our social media feeds by the second. Without consistent social media fundraising efforts, it may be easy for your audience to forget about fundraising on social media. Your followers need reminders before they take action.
When exploring how to promote a fundraiser on social media, keep your content at the top of feeds through regular updates. For example, consider Assumption-Mattese Parish. The parish frequently posts about the jackpot, payout amounts and drawing times — ensuring their audience is always up-to-speed.
Strive to celebrate milestones, no matter how small. Update your followers when you reach incremental goals, such as 25%, 50% and 75%. These posts offer a chance to express gratitude for those who have already contributed and encourage others to help achieve your next goal.
We Make Social Media Fundraising Simple
Social media fundraising may feel overwhelming, but the right strategy can help you achieve your goals. With three simple online fundraising options, Go Raise Dough complements fundraising on social media — allowing followers to support a cause with the click of a button.
Reimagine fundraising without excess time and effort. Contact Go Raise Dough to get started.